morphing culture

Looking over the past few years, wherever there seems to be a large concentration of people around New Zealand there appears to be an undeniable mix of cultures resulting in a loss of New Zealand’s own cultural identity. From fast food restaurants, clothing outlets, street vendors, and even the media, the lack of cultural identity appears to have been taken over by dominant foreign cultures. Walking through the streets of the main cities, immigrants can feel as if they were back at their own countries. The Americanisation of New Zealand is one of the main influences that is surrounding the loss of New Zealand's cultural identity. Also in the major cities, there appear to be quite a few immigrants which is fueling the rate that this kind of influence is expanding.


Where is the New Zealand portrayed on those touristy ads that you see when on holiday? Where is the culture, the scenery, the people. Walking through the streets of Auckland city, quite a large number of the Maori seem to be homeless and the Pakeha seem to be very few in number.


It's not hard to walk down a street and find an Asian or a European with a Ta Moko(Traditional Maori Tattoo), or an entire suburb littered with foreign scripts on store fronts and one can argue that this is actually helping to positively expand New Zealand's culture and foreign culture together through multiculturalism, but instead it is creating problems between Kiwi's and foreigners which in turn negatively impacts New Zealand's society as a whole through racism and inequality.